I trusted the label. My daughter paid the price.
Did you know that in lab tests, 84% of chemicals detected in popular hair products used by Black women weren’t listed on the label?
I didn't know that when I was caring for my daughters' hair.
Like many moms, I believed that if a product smelled good and kept their hair neat, it was doing its job.
I was wrong.
It started slowly.
My oldest daughter's hair began changing color.
Then the ends split.
Then came extreme breakage.
Her hair became so brittle that I had to do the unthinkable—I had to cut it off.
I cried. And the guilt stayed with me for a long time.
That's when it hit me: I had trusted the label without truly knowing what was inside.
I had a choice—take another chance with something off the shelf, or take responsibility for what touched my child's head.
I chose to make my own.
My wife Eliese and I committed to using properly sourced ingredients, with organic certifications whenever possible, before anything went near her hair.
Today, her hair is flourishing—growing and retaining its length.
And my two younger daughters never had to go through what she did.
It shows.
This is DEZIA.
9 organic ingredients. All listed. All safe.
From our family to yours.